Outdoor advertising is a low budget and effective way
of advertising a company’s product. Among the entire methods billboard
advertising is the most sort after method, which has been proven to be the best
sales strategy in the recent times. Nearly 5.6 billion dollar was spent on
billboard advertising alone, in the year 2006, as analyzed by Outdoor
Advertising Association of America.
Billboard advertising is the best bet in outdoor
advertising and isn’t that costly. And with the amount of exposure the product
gets the money is worth it. In the past few years several factors have
triggered billboard advertising and cost effectiveness being one of the prime
reasons. One of the reasons being if an ad is placed in the local newspaper or
a television channel the advertisement gets noticed for only thirty seconds and
when the same advertisement is placed on billboard, it gets noticed through out
the day, for months. Thousands of people view billboard everyday on their way
to jobs or home, it doesn’t get lost in the pages like an advertisement placed
in a newspaper or magazine. There is a frequent and continuous delivery of
message. No other advertising method can grab the attention of people like
billboard advertising. It creates brand awareness and strong name recognition.
One of the reasons behind the cost being low is
technology. In the early years the billboards were hand-painted due to which
the labor cost was high. Now, advertisers design and print their advertisements
on a huge poster board or vinyl board by a computer-aided printer, which is
very cost effective. Creativity can be achieved to the highest extent, with
ease and less money. The brighter, colorful, creative the advertisement is, the
more eye-catching it is. With the advancements in technology, it takes very
less time to design billboards with unlimited possibilities.
Before placing a billboard advertisement in a
particular area it’s better that a research is done about the interest of the
people in and around that area. Like if the advertiser desires to post a
billboard advertisement on a highway, he can choose the advertisement on a
motel, cafeteria, or gas station. Depending on the locality specific potential
customers should be targeted.
The cost is really reasonable. It varies
from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000.
It might look like a big amount, but it costs almost same if placing a
full-page ad in a newspaper for only a day. And if the effectiveness is
considered for both the methods, newspaper advertisements are not even half as
effective as billboard advertisements. When an advertisement is placed in a
newspaper or in a magazine, the customer should reach out to see the
advertisement, but when an advertisement is placed on a billboard, it is like
reaching to the customers.
Thus, Billboard advertising has high-impact on people
and is a cost-effective method of advertisement. The above-mentioned advantages
are few of the many advantages of billboard advertising. And that’s the reason
why all types of companies and businesses are choosing to go with billboard
advertising. From placing the billboard at a theater multiplex, highway,
airport, and even pasting them on cars, any kind of product can be advertised
to any kind of audience. And the effectiveness of it can never be
underestimated.
