Self-promotion is similar to spreading the word by any
other means but with an artistic approach. If the artistic part were taken out
of the equation advertising would look more like barging rather than
self-promotion. There are many steps involved in this process. The first step
is to collect and create useful content relating to the topic, which is a not
an easy job.
In today’s fast paced world owning a website for your
business is a must which is not a big deal anymore with so many people
available who excel in web designing and also offer a competitive rate. There
are many types of technologies involved in the creation of a website, a one
page flash website wouldn’t take you places. Intense graphics should be
incorporated to catch the eye of the customer. After the creation of website,
the website content should be emphasized upon. Writers who expertise in search
engine optimization should be raked in so that the page ranks amongst the top
pages on Google, Yahoo and Msn. Search engines have become
popular universally and your website doing good on them plays a more vital role
than getting other kind of references. Hence, efforts should be made on making
remarkable progress to bring your website in the hit list. Also, material on
the website should be updated frequently to meet the changing needs of the
people. Get someone to design a logo for the company and website which is
catchy and delivers the right message to the customers.
Other than website content, articles should also be
published in newspapers, magazines and online publications especially business
oriented emphasizing on ten strong points which describes the best about the
business or the product. Online publication will facilitate in providing
successful searches to the targeted audience.
The next target method of advertising should be
television. Putting a commercial during the prime time will spread the message
to a larger crowd. The content of the advertising should be akin to the value
of the product. Famous personalities can be roped in to endorse the product,
which will not only attract common people but also their fans in buying the
product.
From time to time it is essential to review the past
work and improving on the mistakes previously committed. Once the previous
mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards,
and acquisitions. This increases the chances of running into something that
really deserves to be highlighted to the public. The more accomplishments you
display to the public the more fan-following your product will get.
Reviewing competitor’s work on a regular basis would
prove fruitful. This would also help
identify loopholes in your product that have been overlooked before and would
provide the key reasons to improve on.
Although this is an old approach, snail mails are also
one of the best advertising methods. As it’s a more energy consuming approach,
it’s important that you have the addresses of the customers who are really in
need of the product. Regular mails containing details about the new development
will keep people informed about your company’s products. A more modern approach to this method is
collecting e-mail ids of the targeted customers and posting them ads and latest
deals. This is a cheaper and less time consuming approach compared to snail
mails as you can mass email as many people as you want at any time.
Before releasing any product in the market, product
testing should be done by giving out samples among the targeted customers. The
feedbacks makes it more clear whether the product is ready to be released in
the market or whether changes should be made to make it more appealing to the
public. It is recommended to approach sincere friends, acquaintances, partners
and clients at first to test your product and then go to the public, as expert
advice is more useful.
To make more brownie points, address the customers and
clients and appreciate them for their contribution in making the product
popular. Send a token of thanks on special occasions like festivals or on
accomplishing an important task. Customers can also be thanked by offering
special discounts and free gifts. After gaining popularity focus should be on
retaining the reputation rather than taking things for granted.