vendredi 3 mai 2019

Marketing and Promotional Ideas to Increase Breakfast Participation at the High School

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Remember the key to having a successful School Breakfast Program is to have FUN while still providing a nutritious start to a student’s day. You know your students best so customize your breakfast program to meet their needs.

Make Breakfast More Convenient:
*     For Grab n’ Go Breakfast, use a cart to serve breakfast in the hallways or at the bus entrance.
*     Have a frequent breakfast buyers card which enables students to enter a prize drawing once they have a certain number of stamps or they earn a free snack at break.
*     Offer convenient “special delivery” breakfasts during testing week to encourage students to eat breakfast.
*     Branding, serve breakfast in a way students can identify with a restaurant or café. Market breakfast specials like a diner.


Get Students Involved:
*     Have a student planned breakfast.
*     Correlate menus with school spirit days. Work with student leadership to advertise these menus as part of spirit day advertising.
*     Offer samples of a new breakfast item once a month.
*     Start a breakfast committee whose role is to research student perceptions of school breakfast and the barriers to eating as well as taste potential breakfast choices and advertise breakfast.
*     Get the cheerleaders to create a breakfast cheer or make it a contest for the school.
*     Ask students to create a Breakfast Commercial, ask a TV or radio station to produce and air the winning entry or announce it over the loudspeaker.


Offer Incentives and activities
*     Invite your local TV station to broadcast from your school.
*     Bring a local radio station in and have them broadcast their show during breakfast time.  They bring giveaways and it is a lot of fun.
*     Have the Principal serve breakfast.
*     Have a poster contest for students to illustrate movies, songs, bands TV shows and use the winning poster as a theme.
*     Implement “Breakfast with the Principal” for strait A’s, award winners etc.


Go High Tech:
*     Advertise school breakfast (including menus) on the school website.
*     Advertise school breakfast with posters and displays around campus.
Change the Atmosphere:
*     Provide entertainment during breakfast by playing music or showing “news-oriented” TV programs or videos.
*     Give the cafeteria a face lift or offer breakfast in non-traditional places like carts where students hang out.

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