Business-to-business firms are those
firms that sell products and services among themselves. The selling is done to
a client of other company, who might use the product for intermediate purposes
or so. The advertisements relating to B2B companies should not only generate
interest but it should also be simply out standing despite the tough
competition. In the market, there are several firms who produce the same stuff
and they reach out for clients with whom they want to do business. So finding
the right client isn’t a big deal, but actually getting hold of them is.
In written content, use the name of the company in the
first sentence; preferably first word. It is not pleasing to start with ‘we’.
Following it, give a brief introduction about the company. In todays busy world
people don’t have time to waste so deliver the message right away. Using catchy
adjectives will do the trick. The sentence should be framed so that the client
knows about the company, what it does and how it is unique from others. Pose
questions before creating the writing material, like what is that the customer
will expect and do they demand high quality. Don’t hesitate to use ‘you ’ very
often. The reader will feel that he is directly being referenced and it will be
easier for him to relate to.
Play with customer’s psychology. Understand the
difficulties faced by them and then show them how the company or the company’s
product can solve it. Call of action can be given then and offer to clear their
doubts. It should be more than just a helpline. The action should be really
immediate. Simply don’t let the client slip away.
After the initial writing, write in detail about the
product or service provided. This is in-dept information for those concerned
about your company’s product. Point out the advantages of using them. Write
them in a hierarchical form with numbering or bullets. If writing short
paragraphs, strong sub-titles can be used as heading of individual paragraphs.
Again, using adjectives will be good.
A good amount of entertainment factor should be added.
This will retain the interest of the customer and will not distract him. But if
lots of it is used, it will simply become shabby. It’s a nice idea to use
product noun as a verb along with other adjectives.
Submit website and advertisements to search engines.
Millions of people use it everyday to find what they need. If the website is
search engine optimized, it will surely get lots of traffic. The name of the
company and keywords should densely populate the website content. Make it a
compulsion for the visitor to go through the advertisement before moving on to
the registration or payment process. Some B2B websites don’t allow adding an
email address or URL in the advertisement. They can be tracked in by actually
spelling out dot or at in the email address or website link.
Once the customer is lured, they should be maintained.
Product should be delivered on time. Quality should be maintained. Once it is
done, not only will they start trusting the company but also at the same time
they will spread the word about the company. They will advertise for free.
Their experience with the company will motivate others to join the
bandwagon.
