The purpose of this questionnaire is to give us a complete
understanding of your organisation so we can deliver the best solution for your
needs. Please answer these questions in as much detail as possible,
skipping any that don’t apply.
1. Organisation name: What is the full name of your organisation?
2. Website address: What is the primary domain name you are looking to improve
and do you have any other relevant domains and/or websites? Is this a new
website or existing site?
3.
Organisation purpose: What is
the main purpose of your organisation including what products/services you
provide?
4. Customers: Who are your target customers?
4. Customers: Who are your target customers?
5.
Geographical Markets: What
geographical areas does your business cater for? E.g. local, UK
6.
Marketing mix: What other methods of marketing do you
use at the moment? E.g. PR, TV, Press, Direct Mail, Email Marketing, Events
7.
Competitors: Who are your key competitors?
8.
Unique benefits: Why do your
customers choose you?
9.
Objectives: What are the key objectives and goals of
the website/campaign? E.g. Traffic, lead generation, sales, reputation.
10.
Website measurement: Which web analytics
package(s) do you use? E.g. Google Analytics, Google Webmaster Tools
11.
Offline measurement: How do you measure
the source of offline enquiries/sales? E.g. Phone calls
12. Current results: What traffic, leads and sales revenue is your site
currently generating each month? Do you find there are seasonal or monthly
peaks such as Christmas/summer or when you send email marketing campaigns? Are
there traffic/conversion slumps throughout the year?
13.
Website changes: How easily can you
make technical and content updates to your website including (a) modifying website
code, (b) changing title tags, (c) amending page copy and (d) adding new pages?
E.g. Content management system, in-house developer, web agency.
14.
Content: What existing content assets do you have?
E.g. Press releases, blogs, brochures, email newsletters, articles, videos, images,
photography, case studies, presentations, social media profiles, adverts.
15.
Results: What results do you want to see and by
when? What specific traffic, new customers, sales revenue targets would make
you really happy if these were able to be achieved within 12 months?
16.
Return on Investment: To help
us work out your return on investment, please let us know what an average order
of a new customer is worth and how often they are likely to re-order? We will
then be able to see what investment would be able to achieve your goals.
17.
Services: Which services would you like further
information on? E.g. Digital Strategy, SEO, PPC (Google AdWords, Bing
adCenter), Social Media (Facebook, Twitter, LinkedIn, Google+, Pinterest),
Conversion Rate Optimisation, Display Advertising (Google Display Network,
Facebook Ads, Linkedin Ads), Content Creation, Affiliate Marketing, Email
Marketing, Website Development, Mobile Marketing (Apps, Mobile Websites),
Creative (Photography, Video, Illustration), User Experience, Analytics.
18.
Implementation: How would you like to
work with an agency? E.g. Consultancy (where we advise your team), Management
(where we become your team) or Training (where we give your team the tools to
do it themselves)
19.
Further information: Is there anything else
we should be aware of? E.g. Are you already working with another agency, do you
need to get results for a specific deadline
